social media rumour mill has killed off yet another celebrity, only this time it is Bollywood that has found itself a target.
The man in question is singer Yo Yo Honey Singh, with stories also circulating on Black Berry Messenger and Whats App social application, that states the Bollywood rapper died in car accident.
While the news continues to spread like wildfire across Twitter and Facebook too, the man in question was last sighted in Dubai, while promoting the Global Fighting Championships at the World Trade Centre.
The rapper has plans to take the fight league to India.
Meanwhile, fans of the singer are also tweeting pictures of Honey Singh from a hospital bed in Punjab, which others have refuted and said are from a show on MTV India.
Vj Vishal tweeted: “Yo Yo Honey Singh dead in car accident. RIP Honey Singh.”
Ganesh Maurya asked: “Yo Yo Honey Singh died in accident? Is it true?”
Aakash Ahuja tweeted to the singer saying: “Rumours about your death are going on social media. Kindly, tweet the truth and inform your fans as soon as possible.”
HR wrote: “Yo Yo Honey Singh is absolutely alright; please don’t be part of such a cheap rumour.”
Honey Singh has yet to respond to the fan frenzy generated in his wake.
In the last year, several celebrity deaths have circulated on social media, including that of Bollywood stars Madhuri Dixit-Nene and Ayushmaan Khurranna.