In the coming days would be defined if Peru will host this year's awards organized by the International Indian Film Academy (IIFA), known as the 'Oscar' of Indian cinema, after the meeting that representatives of IIFA hold in our country with the Minister Foreign Trade and Tourism (Mincetur), José Luis Silva.
Reliable sources confirmed to Infotur Peru that the event is scheduled for 5, 6 and 7 July and the total cost is U.S. $ 37 million, of which our country should contribute U.S. $ 10 million. The balance must be paid by other agencies that support or activity coorganicen.
Besides the ceremony film awards (IIFA Awards) no other scheduled activities, such as Gala Screening Special IIFA, IIFA Rock, IIFA Press Conferences and Media Briefings, Business Forum, IIFA Film Workshop and, perhaps most anticipated, the Weekend with the Stars.
The impact of the event is summarized in the following: live broadcast and coverage of approximately 700/2, with retransmission of at least three months; impacts 1.2 trillion worth U.S. $ 250 million; audiences in 110 countries and televised arrival 600 million people for one year.
There will also be presenting a Peruvian show opening 3.5 minutes to IIFA Awards, promoting the country as a destination and to strengthen visual perception of Peru in India in the commercial, channel and enhance negotiations for the signing of a possible TLC.
Attending the event will be 20 thousand spectators and there will be an estimated range of 800 million people worldwide, including the following priority markets: Canada, United Kingdom, United States, Brazil, Australia and Germany.