Excel Entertainment's Zindagi Na Milegi Dobaara received immense love and appreciation from audiences when it released in 2011. The film directed by Zoya Akhtar, with an ensemble cast showcased Spain so beautifully that it has now been included as a case study for a course in marketing management there.
It is learnt that the marketing course gives example of Spain as a product and attributes how the film has increased the country's tourism by 65%. The context reads how - The film played the role of a brochure of Spain which gave a boost to tourism in Spain post its release.